Google counts links as votes for popularity of a webpage. Linking out to related content helps search engines understand your niche and increase trust in your website. ![]() In digital marketing, the outbound links plays vital role for SEO ranking. High quality contents are created using both internal as well as external links. Google finds new webpage with the help of links and index that page to give answer to the searchers. Google believes that unnatural links are an attempt to artificially boost other website’s rankings and it might take manual spam action to the offending websites. Similarly, you should not use backlink networks for your outbound linking. On the other hand, it badly impacts your SEO ranking if you create dummy websites and link back to your main site. But, if you are doing this practice to not linking another site, you are missing something great in content marketing world. Generally, people don’t want to link another website because it will be backlink for that website and transfer link value to another site. Backlinks also known as inbound links.įor Search Engine Optimization (SEO) purpose backlink is one of the top-ranking factors. Similarly, if someone links to your site then it will be considered as backlink for your site. The same link is backlink for that another website. If you link out to another website from your site, you call it an external link. In my opinion if you are linking one external website then at least 4 internal links should be there on the same page. This is because, the link values are divided into all links of your webpage and more internal links keeps the link juice of that webpage with your site. On the other hand, you should use more internal links than external links on the same webpage. Google loves your content if the same gets more links from external domains. Hence, external links are more influential than internal links. In other words, what other people say about you is more important than what you say about yourself. It is as simple as third-party feedback for your product or services i.e. External Links Vs Internal LinksĮxternal links pass more link value in compare to internal links. Therefore, your anchor text for external link should be relevant for your contents, enhance usability for your users and related to the target webpage you are linking to. Sometime, it will be considered as spammy by search engine. It is not necessary to show only keywords in your anchor text. ![]() ![]() Use descriptive anchor text for your external links. HTML Code and Example for external Linking:Įxample: An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. I will explain you how not linking external webpage is harmful for your site. Most of webmasters don’t like outbound linking for their site and they miss great opportunity for SEO ranking. In this tutorial I will try to explain the benefit of external linking and how you can use them to increase chances to appear first on the SERPs. External links are an important component of a strong SEO strategy and help boost SEO ranking power. External links are also known as outbound links. Thus, external link points to external domain and connects two different web pages. Actually, external linking means link from one webpage of source domain to another webpage of target domain. HTML Code and Example for external Linking:Įxternal linking in SEO: External Links are hyperlinks that link from one site to another website.
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